| It is important to understand all of the
criteria of an application to provide the most comprehensive solution in
meeting your customers needs. Remember the old saying "If you fail to plan
you should plan to fail" or something like that. Here are some things to
consider when planning your label.
What
do I want this label to accomplish?
CHECKPOINTS
| Graphics |
What colors, and artwork will I use?
What marketing message do I want it to
send?
Is it legible from a distance?
Do we need a blank space for writing on
it or for thermal printing?
Will we use felt pen, pencil, pen, thermal
transfer (make/model), computer or typewriter |
| Physical |
Where will it be?
How long does it need to last?
Removable (becomes permanent over time),
Ultra-removable (very easy to remove) or
Permanent Adhesive?
Repositionable?
Size?
Shape?
Dull or Glossy Finish?
Environmental considerations
Will the label be adhering to glass,
plastic, film, shrinkwrap, paper, cardboard, metal, wood, etc.? Be
as specific as possible.
Surface is smooth, rough, textured, moist,
porous, dusty, etc.
Once applied the label will be exposed
to: dust, moisture, chemicals, abrasion, temperature, UV rays, etc.
Temperature at time of application:
Room temp (50-75
degrees)
Chilled (32 to
50 degrees)
Frozen (-20 to
32 degrees)
Other ______
degrees
|
Production
Process |
Will the labels
be applied mechanically? If so, what type of equipment?
Outside dimensions of roll
Core diameter in inches
Unwind direction required (see copy position
under labels page)-
Environmental Conditions at time of application. |
| Regulations |
Are there governmental/UL labeling requirements
that must be met? |
|
